var substringMatcher = function(strs) { return function findMatches(q, cb) { var matches, substringRegex; // an array that will be populated with substring matches matches = []; // regex used to determine if a string contains the substring `q` substrRegex = new RegExp(q, 'i'); // iterate through the pool of strings and for any string that // contains the substring `q`, add it to the `matches` array $.each(strs, function(i, str) { if (substrRegex.test(str)) { matches.push(str); } }); cb(matches); }; }; var products = ['Amina','Blu IvyA','Dejavu','Dreams Come True','Explorer','Faces','Felix','Howard Hughes Pink Leather Jacket','Imagine','Inception','J Gatsby','KAFF','Leather Armour Jacket','Maksters Burgundy SweatPants','Maksters High Roller','Mykonos','Normal is fucking boring sweatpants','PomPom','Regals','Silver Fox','Skull T','Space Odyssey','TED is in Jamaica','TEDS','The Crown','The Crown Tee','Vivid Black Leather Jacket','Wine Classics' ]; $('#our-products .typeahead').typeahead({ hint: true, highlight: true, minLength: 1 }, { name: 'products', limit: 20, source: substringMatcher(products) });